Curbing the desire to become Rich enhances happiness after gains (boom/risk aversion) appreciating money’s Importance bestows happiness after losses (bust/risk seeking). Behaviorally, investor must become masters (but not slaves) of money and deactivate money as a Motivator. Our panel data of intra-personal changes of stock happiness demonstrate investor monetary wisdom in the boom-and-bust cycles. Gender moderates the relationship between the Index and Index happiness. High Motivator investors quickly adjust their stock percentage/portfolio, suffering low Index happiness and low stock happiness. Here, investors illustrate: high Rich investors fret about low Index happiness, yet high Rich and high Importance investors boast high stock happiness, supporting the endowment effect and investor hubristic smirk. Third, we text-messaged investors, collecting their daily Index Happiness, Stock Percentage (stocks/liquid assets), and Stock Happiness-private information. Second, we recorded daily Shanghai Stock Exchange Composite Index (“the Index”) for 30 consecutive trading days during the financial crisis in 2008-public records. Bridging the gap between stock volatility and behavioral economics, we collected longitudinal data from multiple sources and at multiple times: First, private investors ( N = 229) in Shanghai-the financial capital of China-completed their love of money attitude measure (Rich-affect, Motivator-behavior, and Importance-cognition) and demographic variables in a survey. Monetary intelligence asserts: individuals apply their money attitude to frame critical concerns in the context and strategically select certain options to achieve financial goals and ultimate happiness.
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